Dream it.
The first version of a brand is rarely polished. It is usually a pull toward something. A sketch in your notes. A sentence you keep coming back to. A feeling that there is something bigger here.
CREATIVE STUDIO BRAND STRATEGY · COPYWRITING · DESIGN
Make your dream brand
impossible to ignore.
Written in Reverie is a Calgary creative communications studio turning ideas into distinctive brands through strategic communications, copywriting, brand strategy and graphic design. Working with businesses and organizations in Calgary and across Canada.
A simple way to tell the story.
Scroll through the shape of the process. This is where the hazy idea starts becoming a brand with a voice, a visual language and something real to say.
Give it a voice.
We clarify the strategy, the tone and the message underneath the idea. What do you stand for, who are you speaking to and what should people feel the moment they land on your brand?
Shape the visual world.
Now the brand starts to look like itself. Copy, identity, layout and supporting pieces begin working together so the whole thing feels cohesive instead of cobbled together.
Make it impossible to ignore.
The final step is refinement. We polish the details, bring the pieces together and leave you with a brand that feels considered, elevated and ready to be seen.
Manifest your dream brand into reality.
From communications strategy and website copywriting to brand identity and campaign creative, services can be combined into one cohesive project or brought in where you need extra creative support.
Strategic Communications & Brand Messaging
Communications strategy, positioning, voice, messaging and creative direction for brands ready for more intention. We clarify what you mean, who needs to hear it and how to say it clearly.
Explore strategic communications →Copywriting & Storytelling
Website copy, brand stories, articles, newsletters and campaigns that sound human. Clear enough to understand, interesting enough to keep reading.
Explore copywriting →Brand Identity & Graphic Design
Logos, visual systems, print pieces, digital assets and brand guidelines that give your business a recognizable face and keep it consistent wherever it shows up.
Explore branding & design →Campaigns & Creative Support
Launches, event creative, signage, social graphics, email design, presentations and the million little pieces that suddenly need to look like they belong together.
Explore creative support →
Heather Johnston
Founder · Writer · Designer
From reverie to reality.
Most brands begin as something a little hazy. A scribbled note. A late-night idea. A conversation that starts with “what if?” Written in Reverie is a Calgary-based creative communications studio where those ideas become clear strategy, memorable words and a cohesive visual identity.
My work lives where words and visuals meet. I write. I design. I ask a slightly unreasonable number of questions. Then I connect the dots so your website, brand voice, campaign and visuals feel considered, cohesive and unmistakably yours.
Before launching the studio, I spent nearly three years creating brand and communications work inside a major resource company, alongside freelance projects spanning wellness, nonprofit, professional services and small business.
The point is simple: you do not need five different freelancers trying to interpret the same idea. You need someone who can see the whole thing, make smart choices and carry the thread from first thought to final file.
The process.
Get clear.
We start with the business, the audience and the goal so every creative decision has a clear reason behind it.
Find the thread.
We shape the strategy, message and creative idea so the work has one strong point of view.
Make it real.
Copy, design and campaign pieces come together in one creative direction, so the final work feels cohesive from the start.
Polish the edges.
We refine, package and hand it off ready to use, with enough structure that your brand can keep behaving itself afterward.
Our Work
Sunistanai newsletter
Newsletter strategy, copy and design shaped into one cohesive reader experience for a wellness-focused client.
View the newsletter →Ekati diamond rings
Long-form brand storytelling that turned heritage, craftsmanship and product detail into a story worth lingering over.
Read the piece →Mister Mayor Renovations
Website copy and brand messaging created to give a Calgary renovation business a polished, premium digital presence.
Visit the website →Posters, logos & brochures
Identity work, signage, brochures and other brand pieces created for businesses, organizations and events.
View the designs →Our Services
Need a little of this, a lot of that, or something not neatly listed? Contact us for a custom quote.
Brand
Brand Strategy
Positioning
Messaging
Brand Voice
Naming
Logo Design
Visual Identity
Brand Guidelines
Words
Website Copywriting
About Pages
Brand Storytelling
Articles & Features
Newsletters
Campaign Copy
Editing
Content Strategy
Design & Campaigns
Campaign Creative
Social Graphics
Email Design
Presentation Design
Event Signage
Brochures
Print Collateral
Photography
Recognition
- Recognized by World Press Freedom Canada2026
- Recognized by AEJMC2026
- Cover design selected for Article 1: Human Rights Magazine2025
Your dream brand should still feel like you. Just clearer, more considered and much harder to forget.
A little reverie. A lot of intention.