Make the whole brand make sense.
Strategic communications and brand messaging that bring your purpose, voice and ideas into sharper focus.
Clarity before content.
Before the website, campaign, newsletter or deck, there has to be a clear idea underneath it. Strategic communications work creates that foundation: what you need to say, who needs to hear it and how the message stays coherent across channels.
Communications strategy
Practical communications planning that connects audiences, objectives, messages, channels and deliverables instead of treating every piece as a one-off.
Positioning & messaging
Core positioning, value propositions, message architecture and proof points that make it easier for people to understand why your organization matters.
Brand voice & tone
A verbal identity that defines how the brand sounds, what it says consistently and how tone shifts appropriately across different contexts.
Key messages
Clear, repeatable language for launches, initiatives, stakeholder communications, websites, presentations and other high-visibility moments.
Campaign messaging
The central creative idea, supporting language and message hierarchy that keep campaigns focused across multiple assets.
Communications support
Flexible strategic and writing support for teams that need an extra set of eyes, hands or ideas without adding another full-time role.
Clear enough to move. Flexible enough to fit.
Every project is shaped around your goals, with a process that keeps the message clear and the work connected.
Understand the situation
We map the audience, objectives and opportunities so the strongest ideas have room to come forward.
Define the message
We clarify the position, core story and language the organization should return to consistently.
Create the system
We turn the strategy into usable messages, voice guidance and communications tools.
Put it to work
We apply the thinking to the actual website, campaign, content or materials the audience will see.
Good things to know before we start.
What does a strategic communications consultant do?
A strategic communications consultant helps an organization decide what it needs to communicate, to whom, why it matters and how the message should be carried across channels. The work can include positioning, key messages, brand voice, planning and content.
Do I need a full communications strategy?
Not always. Some organizations need a complete strategy; others benefit from a focused messaging framework, campaign plan or outside perspective on a specific communications challenge. The scope should match the goal.
Can you work with an internal communications or marketing team?
Yes. Written in Reverie can work as an independent partner or provide overflow support to an existing communications, marketing or creative team.
Do you work outside Calgary?
Yes. Written in Reverie is based in Calgary and works remotely with clients across Alberta and Canada.