Features, Blogs & Editorial Content
Reported features, blogs, thought leadership and long-form content shaped around a clear audience, angle and purpose.
Research · Interviews · Editorial storytellingIndependent creative communications studio · Calgary, Canada
Words, identities and campaigns built to make good ideas impossible to overlook.
Written in Reverie brings writing, brand design and communications strategy together under one roof, helping organizations turn half-formed ideas into clear, cohesive work ready for the world.
Founded by Heather Johnston · Available for project-based and ongoing freelance work
Built for
Small businesses
Nonprofits
Wellness & health
Corporate teams
Agencies
Entrepreneurs
Publications
Professional services
What I do
One voice across the things your audience reads, sees and remembers.
Hire Written in Reverie for one focused deliverable or bring me in across a larger project when the words, visuals and strategy all need to feel like they came from the same place.
Website Copy & Brand Messaging
Web pages, brand narratives, campaign copy and messaging systems that sound like you and tell people why they should care.
Web copy · Voice · MessagingBrand Identity & Logos
Visual identities and logo systems designed to hold together across print, digital, presentations, campaigns and everyday use.
Logos · Visual systems · GuidelinesGraphic Design & Campaigns
Campaign assets, social graphics, brochures, presentations and collateral designed as a cohesive system rather than a pile of one-offs.
Digital · Print · PresentationsNewsletters & Email
Editorial planning, writing and visual design for newsletters and email communications people can actually follow and want to read.
Content · Layout · MailchimpCommunications Strategy & Events
Messaging, campaign planning, event signage and communications systems that turn a big idea into an organized rollout.
Strategy · Signage · Launch support
Heather Johnston
Founder · Writer · Designer · Communications Strategist
Why Written in Reverie
From reverie to reality.
Every worthwhile project starts as something unfinished: an idea, a messy draft, a business finding its voice or a story that deserves better than generic content.
Written in Reverie is a small creative communications studio founded by Heather Johnston, built for clients who would rather work with one person who can understand the whole picture than coordinate five disconnected pieces.
My background spans journalism, corporate communications, brand design and freelance creative work. I have led visual identity work through major organizational change, built campaigns and event materials, developed newsletters and digital content, and reported long-form stories recognized by journalism organizations in Canada and the U.S.
The result is work that treats writing and design as parts of the same job: making the idea clearer, sharper and easier for people to believe in.
Based in Calgary, Alberta · Working remotely with clients across Canada and beyond
In practice
Creative range, backed by real-world work.
Years across journalism, brand design, communications and freelance creative work.
LinkedIn audience supported through data-informed corporate storytelling and visual content.
2026 reporting honours recognizing feature journalism and public-interest storytelling.
Writing, strategy and design handled together when a project needs one cohesive creative lead.
Selected work
A few pieces worth a closer look.
Feature journalism · Public policy
Breaking Through the Silence
Nationally recognized reporting examining the real-world consequences of gaps in Canada’s legal system.
Read the feature → Newsletter · Writing & designSunistanai Newsletter
Editorial layout, visual design and copy for a client newsletter built to keep subscribers connected and engaged.
View the newsletter → Brand storytellingEkati Diamond Rings
A branded feature translating heritage, craftsmanship and product history into an audience-facing story.
Read the story → Event communications · ContentNorthern Mine Rescue Competition
Event branding and on-the-ground storytelling for a multi-team industry competition in Yellowknife.
See the coverage → Graphic design · Brand identityDesign Portfolio
Logos, signage, print collateral and digital assets from corporate, client and event projects.
View the designs → Need something different?Your project could be next.
Bring the messy brief, the half-built brand, the blank page or the campaign that needs someone to connect the dots.
Tell me what you’re working on →Ways to work together
Flexible enough for the job in front of you.
One-off projects
A website, feature, logo, newsletter, campaign or set of materials with a clear finish line.
Ongoing content
Regular blogs, newsletters, editorial calendars or communications support without adding a full-time hire.
Agency overflow
Writing, design or production support when your internal team is at capacity and the deadline is not moving.
Embedded creative support
A cross-functional extra set of hands for launches, rebrands, campaigns or communications-heavy periods.
On the record
Recognition & selected clients.
- 2026 Second Place, Feature · AEJMC Student Magazine Contest For “Dear Mr. Huxley: Is psychedelic-assisted therapy becoming uprooted in Canada?”
- 2026 Student Achievement Certificate of Merit · World Press Freedom Canada For the reporting behind “Breaking Through the Silence.”
- 2025 Front Page Cover Design · Article 1: Human Rights Magazine Selected cover artwork for Issue 8.
SunistanaiMister Mayor RenovationsBurgundy Diamond MinesAlberta Law Foundation
SunistanaiMister Mayor RenovationsBurgundy Diamond MinesAlberta Law Foundation
Heather set out to practice trauma-informed, solutions-based journalism, telling her source she was “not simply chasing a story, but was there to share their stories.”
World Press Freedom Canada, on the reporting behind “Breaking Through the Silence”